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noun

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guise - A deceptive appearance that is intended to deceive

Using the guise of helping older women, the thief was initially friendly and then robbed them.

adjective

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disingenuous - Giving a false appearance of being truthful or genuine.

It was disingenuous of him to act surprised when he clearly knew what was going on

noun

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ruse - A ploy or stratagem used to manipulate a situation in one's favor, often by hiding one's true intentions or motives.

His apparent offer to help was just a ruse to get access to her personal information.

verb

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connive - To secretly allow (something considered immoral, illegal, wrong, or harmful) to occur

Stewie would connive ways in which to gain power, though he usually failed.

noun

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rascal - A mischievous or cheeky person, especially a child or man (typically used in an affectionate way)

Dennis the Menace was a famous rascal, using his childlike innocence to distract from his mischief.

adjective

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unscrupulous - Behaving in a way that is dishonest or unfair in order to get what you want

Jack climbed to the top of the management tree, but his unscrupulous methods meant that he had more enemies than friends when he got there.

noun

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hype - Extravagant or intensive publicity or promotion, that often turns out to be false

Todd spread the hype that his party was going to be the event of the year, but only a few people showed up.

noun

See verb

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scheme - A large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect, often through deceptive means

It's better to be honest and work hard, and not spend too much time devising or falling for schemes that are tempting shortcuts to making money.

noun

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hypocrite - Someone who acts in a way that contradicts what they say they believe in

Barry claimed that he believed in honesty, but the way he usually lied when it was convenient showed that he was just a hypocrite

noun

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smokescreen - A distraction or false front used to mislead or deceive others.

The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.

noun

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decoy - An object made to resemble something else, to lure someone into a trap.

The spies set up a decoy vehicle, that looked the same as their own car, to mislead their pursuers.

adjective

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sleazy - (of a person or situation) sordid, corrupt, or immoral

The sleazy car salesman kept trying to sell Ned on unnecessary upgrades.