Good / Important

adjective

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crucial - Of central and extreme importance

As they left for the plane, the parents knew it was crucial that all the members of the family had their passports.

adjective

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undeniable - Certainly true, so obvious that it cannot be doubted.

The idea that people seek pleasure and avoid pain is an undeniable truth.

adjective

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stature - The quality or state of being important or admired based on achievements or reputation

The stature of the company has increased significantly since it went public

verb

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spotlight - To give special attention to a problem or situation so that people pay attention to it.

Articles in the newspaper were effective in spotlighting the fact that the animal shelter was not taking good care of the animals.