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noun

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incentive - Something that serves as a reason or stimulus for effort or improvement; a reward or motivation that encourages someone to take a specific action.

The company offered a cash incentive to employees who met their sales targets.

noun

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penchant - A strong or habitual liking for something or tendency to do something

Mario had a penchant for gambling and frequently lost all of his money each time.

noun

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inclination - A tendency or preference toward something; a liking or desire.

She had an inclination to eat ice cream at the end of a meal.

adjective

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ravenous - Extremely hungry; eager or craving something in an intense or insatiable way.

The ravenous wolves circled their prey, growling with hunger

noun

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zeal - Great energy or enthusiasm in pursuit of a cause or an objective

Few athletes have as much zeal as Michael Phelps, who ended up with the most medals in Olympics history.

verb

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evoke - To bring a feeling, memory, or image into someone’s mind.

The old photograph evoked memories of his childhood home.

noun

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lust - A powerful urge or longing – a deep-seated drive that can sometimes lead to irrational or impulsive behavior, often of a sexual nature.

He liked reading the old story about the prince who had a lust for power that drove him to betray even his closest allies.

noun

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alluring - Powerfully and mysteriously attractive or fascinating.

At first the idea of the high of taking drugs was alluring, but when he saw the bad trips his friends had, he resolved to resist and say no.

noun

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aspiration - A strong desire or ambition to achieve something.

She worked day and night to fulfill her aspiration of opening a bakery.

noun

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druthers - A person's preference in a matter

If he had his druthers, Vance would be a professional writer instead of working in an office all day.

verb

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hanker - To feel a strong desire to do or have something

Charles hadn't eaten all day and was hankering for anything that would satisfy his hunger.

noun

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zealot - A fanatical person who is unyielding in their spiritual or political pursuits.

Juliet went into the hills alone to seek God, even though her friends called her a crazy zealot. She later testified that speaking to God in the storm was a profoundly healing experience.