bluff -
An attempt to deceive someone into believing that one can or will do something
Harry fired so many shots that the criminal thought he ran out of bullets, but he couldn't risk calling Harry's bluff.
verb
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debase -
To reduce the quality or value of something
When the government added copper to the gold coins, it debased the value of the coins.
adjective
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duplicitous -
Deliberately misleading or two-faced in behavior or speech.
The spy led a duplicitous life, pretending to serve one country while working for another.
noun
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alibi -
A claim of innocens due to evidence that someone was somewhere else when a crime took place.
Without a solid alibi, the man became the prime suspect in the case.
verb
See noun
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dupe -
Deceive; trick
Edwin knew his agent wanted to dupe him by having him sign a bad contract.
noun
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rascal -
A mischievous or cheeky person, especially a child or man (typically used in an affectionate way)
Dennis the Menace was a famous rascal, using his childlike innocence to distract from his mischief.
verb
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snatch -
To quickly seize something in a rude or eager way
Lenny wanted to play with his brother's toy, so he tried to snatch it away from him.
verb
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fink -
Inform on to the authorities
Mary finked on her brother when their parents asked which one of them took a cookie out of the jar.
noun
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smokescreen -
A distraction or false front used to mislead or deceive others.
The flashy website and ad campaign turned out to be a smokescreen so people would be distracted from paying attention to the company's declining sales.
adjective
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sleazy -
(of a person or situation) sordid, corrupt, or immoral
The sleazy car salesman kept trying to sell Ned on unnecessary upgrades.
adjective
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disingenuous -
Giving a false appearance of being truthful or genuine.
It was disingenuous of him to act surprised when he clearly knew what was going on
noun
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gimmick -
A trick or device intended to attract attention, publicity, or business
Sales promotions like "buy one, get one free" are a common marketing gimmick.